About Me

My photo
chennai, tamil nadu, India
god made grass..
man made booze...
i made this....
whom do u trust?

09 April 2009

EpiPhaNy

"Macha..Please da ...you have already told this to me".
"oye..hold on...i knew it"
This happened because today i have boasted myself to every third person that i rode a powered two wheeler for the first time.
This all happened when we made our industrial trip to tube investments of india limited.well, I hope you haven't recognized this 60 year old company.BSA,HERCULES, COROMANDEL, CHOLAMANDALAM, might ring you.Well,these are subsidiaries of this industry.
With an employee strength of 32000 it caters around 16 different areas of market.The founder is Murugappa.
Recently this company has launched its "E"conomical scooter.Our tour to this company was focused on this new product.We arrived there at the hottest time of the day after a tiresome of 90 minute journey.We were well received by two people in BSA outfits.One from technical and other guy from marketing.
As expected the marketing guy started his speech" I am not going to market our product to you".Unexpectedly or rather surprisingly the technical manager interfered into this guy's speech a lot.To grab our attention, this marketing guy came up with altogether a new creative idea of showcasing about their brand ambassador.The 3 minute and odd video brought our lives back.All the credit goes to TAMANNAH.Of course,the video is a collection of hottest scenes from different movies .i still dont understand how come she grabbed our eyes with her cute smily expressions.
The next session was to visit their test centre which they proudly named as RESEARCH CENTRE.well,there wasnt any good research going on as far as i know.they have developed some testing tools and using which they validate a batch.The interesting thing was WATER INGRESS TEST.They check for the working of motor in a water reservoir.They do component level as well as complete vehcile testing.they have an assembly line of 20 mts.Just think about it!!
They are right now developing two kinds of vehicles depending upon their power requirements-250 watt and 500 watt.The interesting thing is 250 watt does not require any license issues.For the performance details i advice you to have look at their web page.
After their assembly they do a test ride.Luckily,we have got permission to take a test drive in their track.
Seriously, i havent rode any powered vehicle in my life till now.With a lot of desperation i moved my ass over the hot seat.Well the pillion driver just rolled the accelerator.In fact, i never thought
that diving is so easy.That was my first driving,poor fellow,my friend who sat at my back didnt know that i am driving for the first time.you should have seen his expressions when he came to know.with a lot of confidence i finished four rounds successfully.
Thanks a lot to TII for teaching me driving.